9 Characteristics of Quality Backlinks for Off-Page SEO Optimization

Getting backlinks from other websites is a strategy that should not be abandoned if you want to build a successful blog. Because backlinks still play a crucial role in the fight over Google’s first page.

In the days of Google Penguin now not all backlinks are the same. There is a backlick that is able to push up the SERP position well and some others are even destructive. Therefore, it is better to focus on building quality backlinks to get tangible benefits

What is quality backlink? Of course all webmasters have their own criteria. But in general all webmasters will agree with the characteristics of quality backlinks that I will explain below: 

Important note : it does not mean you have to fulfill all the backlink criteria below because that desire is unrealistic and difficult. If you meet 3 or 4 features of quality backlinks, that’s good enough. 

1. Relevance
One of the characteristics of quality backlinks that is most easily seen is the relevance between “where the link was planted and the target of the link”. For example a blog related to blogging tips provides links to other blogs with similar topics. That includes quality backlinks because it looks more natural in the eyes of search engines like Google compared to backlinks originating from health-related blogs. 

In addition, backlinks that have high relevance tend to get more clicks because the readers are enthusiastic about the topics raised (Supposing both are niche blogs). 

2. From Reliable Sources
A good backlink should come from reliable sources. If in Indonesia such as the compass site, Wikipedia, or other news portals that already have a big brand. 

In other words, backlinks from spammy sites or sites that have thin content won’t help you much in increasing page rank. 

Easier, if you want to find backlinks, then look for sites that are already popular, not newly created sites. 

3. High Traffic
In the present SEO activists only know that backlinks only function to increase rankings in search results pages. Even though there are other functions of backlinks, namely bringing traffic directly from backlink sources.

In my opinion there will be a snowball effect arising if you get a backlink from a high-traffic site, which is to get backlinks voluntarily from readers who come. That’s why before you build backlinks, your only job is to create quality content so that readers who come from anywhere recommend your writing, including people who come from backlinks on other websites. 

This means that your chances of sitting on the first page are getting bigger because the number of backlinks is increasing 

4. Right Anchor Text
Another very influential factor is the words used in the link alias anchor text. For example you have a page titled “SEO Learning Guide”, then a good anchor text is “SEO Guide”, “Learn SEO”, and part of it. Not “Click Here” or “Read Here”. 

The thing to note is that don’t use anchor text that is exactly the same as the title, remembering that at present Google considers it a spam activity because such links are considered unnatural and are an attempt to manipulate ranking. 

Ideally, every link you get should look as natural as possible: By varying the anchor text of each link . 

5. Contextual Link
The point is a backlink that is in the content or post. Backlinks from comments or those posted in the footer and sidebar are also less useful today. Even though it still has value that passes through link juice , its value is so small that it won’t have much effect on increasing a page’s ranking. 

6. Do Follow
Character Another feature that you should not forget is the do follow attribute. Do follow is a signal for Google bots to follow (considered as votes) existing links. If it is no follow, then the backlink is of no use at all in off-page optimization. 

Note: by default all links are do follow. Right-click on the page and look for the link that leads to your site. If you find an attribute like this: rel = “no follow”, that means the backlinks you get are not counted in the process of determining page rank. 

7. Authority Site Backlinks on the Same Page
If a backlink that points to your site is placed on a page that also has links to high-authority sites, Google will indicate your site as a quality website.

But on the contrary, if the backlink that goes to your site is on a page that also has a link to a poorly reputed site (say spam or pornography blog), then Google should not brand your site badly. It’s just like this type of backlink will not be taken into account in the calculation of page ranking. 

8. Domain Authority and High Page Authority
Page rank is still used by Google as a determinant of page rank. It’s just because too many spammers who abuse page rank to spam, Google finally keep the value of page rank from the public.

Since then webmasters have used DA and PA values ​​(developed by moz) to determine the popularity of a website. The higher the PA and DA, the better the website is in Google’s eyes. 

Well … logically, backlinks obtained from pages that have high PA and DA are a guarantee of quality. It is better to get 1 backlink from DA-80 and PA-60 sites rather than 10 backlinks from DA-30 and PA-20 sites. 

9. Vary the Source of Backlinks
Source of backlinks is another factor that contributes directly to a ranking page. 

Easier to understand: it’s better to get 100 backlinks from 50 different domains than to get 1000 backlinks from 10 different domains.

In essence, vary the source of backlinks that point to your site. 

Now you already know a lot about quality backlinks. Use the features above to hunt for backlinks and you will immediately have a positive impact in your search engine acquisition efforts. There is only one warning: don’t be so passionate that you get a lot of backlinks in a short amount of time because Google will be deemed unnatural and risk getting a penalty .

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